Successful campaigns begin with a clear strategy and goals that feed into tightly integrated and managed campaigns. While it may seem challenging to carve out the time, we can help, AND we’ll work together to show the ROI of our collaborative efforts!
We collaborate and explore your short and long-term entity strategy, vision, strategic objectives, channel strategies, and revenue and margin analysis.
Together we build or refresh branding, competitive differentiation, product roadmap, audience targeting, buyer journey, content strategy, customer evidence and campaign roadmap.
We also ensure activities are tightly aligned to drive the optimal metrics, and are supported by the right staffing model, data strategy and marketing mix.
We work with your team to map the buyer journey, campaign strategies and tactics, customer and persona value propositions, event strategy, content, and customer evidence to accelerate results and optimize customer experiences.
We develop omni channel GTMs for company, product and service launches, brand refreshes, verticals, personas, geographies to recruit, retain and inspire your customers and partners.
Supporting programs may also include sales enablement, incentives, top customer programs, customer satisfaction, renewal, referral, sustainability and community initiatives.
Whether you call them MBO’s, OKR’s, KPI’s or simply metrics– identifying core and early warning systems will make you nimble, and improve results faster.
Your business will benefit from regular checkups, and occasional pruning and fertilizing. We help you identify the right metrics for success, a systematic cadence to proactively measure, monitor, and adjust to continuously improve results.
We help align goals across your organization and partner ecosystem, and feed into weekly, monthly, quarterly and annual planning cycles to deliver a rhythm for your business.
Change and constant challenges are the norm, and even if you are fortunate to avoid them, it is best to be prepared for the unexpected. As the adage goes, let’s try making lemonade from lemons.
This goes well beyond the COVID pandemic – from the Y2K challenges of yesteryear to Cloud based subscription models and more. We help identify some potential scenarios that may affect your business, and help you brainstorm on opportunities to survive and thrive.
No one can predict everything yet building contingency planning into your DNA - and identifying the OPPORTUNITIES they may create –can be a game changer.